The tourism industry of Bulgaria achieves remarkable results in 2025, turning the country into an extremely attractive destination for European travelers. Leading international publications such as Travel & Tour World and The Sun define Sozopol as an exceptional resort with an optimal price-to-quality ratio.
Official statistical data confirm an impressive growth in tourist flow. The Ministry of Tourism reports that over 632,000 foreign visitors chose Bulgaria during the first half of the year, with realized overnight stays exceeding all previous expectations.
The hotel industry notes significant challenges, despite positive trends. About 70% of annual revenues are generated during the summer season, but the sector encounters serious difficulties with staffing. Experts emphasize the need for targeted investments in professional training and attracting young specialists.
These results reinforce Bulgaria's position as a competitive and attractive tourist destination that offers affordable family vacations with high-quality service.