From November 4th to 6th, 2025, in the heart of London, at the vibrant ExCeL London exhibition center, one of the most prestigious events in the world's tourism calendar, the World Travel Market (WTM) London 2025, will take place. This global gathering brings together representatives from all over the world, from over 180 countries, to exchange ideas, establish new contacts, and define trends in the field of tourism. The lively atmosphere is palpable: tour operators, experts from tourism organizations, media representatives, and leading professionals from the sector merge into a dynamic flow of meetings and discussions.
Among the participants, proudly occupying their place on the international stage, is the Municipality of Pomorie. The participation of the Pomorie municipality is an integral part of the national stand of Bulgaria, organized by the Ministry of Tourism. This is a strategic move that underlines Bulgaria's commitment to presenting its tourist treasures to the world audience. At the stand, representatives of the Municipality of Pomorie actively present the potential of the region, focusing on key aspects that make it attractive to tourists in all seasons. The focus is on opportunities for seaside recreation, balneotherapy, SPA tourism, and cultural-historical routes, which turn Pomorie into a desirable destination.
Particular attention at the stand is drawn to the unique natural resources of Pomorie. Visitors show strong interest in the healing mud and lye from Pomorie Lake, recognized for their therapeutic properties. In addition, the traditional wine and culinary routes, which reveal the richness of local products and gastronomy, are the subject of active research. The richness of the city's cultural calendar, including many events throughout the year, also attracts the attention of potential tourists.
With its participation in World Travel Market London 2025, the Municipality of Pomorie not only affirms its presence on the international tourism map but also demonstrates a clear desire for sustainable development and expansion of market opportunities. In this fast-paced world, where competition is fierce and tourist preferences are constantly changing, such initiatives are crucial for future success.