Tobacco producers alert the EC: New regulations threaten livelihoods in Bulgaria

13.06.2026 | Oversight and accountability

More than 8,300 Bulgarian tobacco producers have sent a video appeal to the EC regarding the upcoming revision of the Tobacco Products Directive, demanding an assessment of the economic impact.

Снимка от TBEC Review, Wikimedia Commons (CC BY 2.0)

A critical moment for tobacco production in Bulgaria

Over 8,300 Bulgarian tobacco producers have sent a powerful video message to the European Commission. The reason is the public consultation on the upcoming large-scale revision of the European Tobacco Products Directive.

What is decided on paper in Brussels is a matter of survival in the tobacco-producing regions of Bulgaria and the European Union.

Main concerns of the sector

What lies ahead?

The European Commission is preparing the largest revision of legislation in the sector in a decade, which will affect both traditional products and smoke-free alternatives. The results will be incorporated into legislative proposals in 2026.

The public consultation remains open until June 15, with producers from all over Europe – including Italy, Greece, and Spain – uniting around the demand for a thorough impact assessment on employment.