Schengen on the Horizon: What Awaits Bulgarian Tourism and Logistics?

07.08.2025 | Analysis

Full accession to Schengen in 2025 could unlock new opportunities in tourism, investment, and regional connectivity

Снимка от Denise Hastert, Wikimedia Commons (CC BY-SA 4.0)

As of January 1, 2025, Bulgaria will remove the last land border checks with Schengen countries. After the March 2024 phase—when air and sea checks were lifted—the country is already experiencing the first wave of increased mobility and streamlined access. This event is not only symbolic, but also strategic, with the potential to reshape Bulgaria’s tourism, logistics, and investment landscape.

Schengen: More than Free Movement

Schengen is not just about passport-free travel. It is a system of trust, coordination, and interoperability. For Bulgaria, this means:

Tourism on the Rise

Following the removal of airport border checks, tourist flows from countries such as Germany, Austria, and Italy are growing. A 15–20% increase in short-term visits to the Black Sea coast and ski resorts is expected. Bulgaria will become more competitive against destinations like Croatia and Greece, especially during the off-season.

Barrier-Free Logistics

Bulgaria is positioning itself as a key logistics hub in Southeastern Europe. With land checks lifted, transport and warehousing companies are preparing to expand. Some delivery times may be cut by up to 48 hours, improving supply chain efficiency.

Investment Magnetism

Foreign companies seek a predictable and integrated business environment. Schengen facilitates this. Industrial zones near border crossings, ports, and airports are becoming increasingly attractive. Investment growth is expected in logistics, light industry, and tourism infrastructure.

Risks and Challenges

Seamless integration depends on the capacity of Bulgarian border authorities, infrastructure readiness, and political stability. Overloaded checkpoints, administrative delays, or corruption could reduce the benefits.

Scenarios for 2025–2026

Conclusion: Schengen is not the final destination—it is a new starting point. If Bulgaria acts strategically, the long-term economic impact could be transformative across sectors.

Disclaimer: This article is an analytical overview by the BurgasMedia editorial team and reflects the expert group’s position based on current events. The presented conclusions are hypothetical and not forecasts. The editorial team is not liable for future discrepancies and encourages readers to form independent opinions based on verified sources.