The fashion world eagerly awaits the upcoming presentation of the new Maison Margiela collection, which will take place on July 9 in Paris. Behind the scenes of this anticipated moment stands Glenn Martens - an artist who began his challenge literally from an unexpected place.
The intriguing story of his appointment begins in the informal atmosphere of Burger King, where he signed his contract. Immediately after that, Martens dove into work, immersing himself entirely in the process of creating a collection that promises to be more than an ordinary fashion show.
The designer's artistic vision includes dramatic silhouettes combined with extremely bold materials. His main goal is to convey a "differentiated form of wealth and punk energy" while maintaining the authentic spirit of the fashion brand.
Among the key elements of the collection are innovative masks that return to Martin Margiela's original philosophy. They are designed to focus attention on the clothing, not the model, creating a unique visual narrative.
Martens views his work as a delicate balance between paying homage to the brand's founder and boldly looking at contemporary couture trends. His collection promises to be "quite loud" - with contrasting solutions and hidden references that will provoke the fashion community.
This debut is shaping up to be a turning point for Maison Margiela, where tradition meets the avant-garde, and classic clothing is transformed into an artistic statement.