Psychology of Retention: The Hidden Mechanisms Behind Professional Loyalty

17.07.2025 | Career

An expert analysis reveals that employees' emotional connection to the organization is more defining for their motivation than financial compensation, emphasizing the importance of corporate culture.

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A leading expert in the field of human resources reveals an in-depth look at the factors that influence employees' professional resilience. According to Ventsislava Nikolova, managing director of a consulting company, monetary compensation is not a determining element when making a decision to leave.

The study emphasizes the psychological need for recognition and respect as a key driver for retaining qualified personnel. Organizations that invest in building a positive work environment demonstrate significantly lower staff turnover.

Nikolova highlights the need to build a strong employer brand that goes beyond traditional material incentives. Corporate culture is becoming a strategic tool for attracting and retaining talent in the modern work environment.