Historic Trade Deal between the US and EU: Winners and Losers in the New Economic Alliance

29.07.2025 | Economy

President Trump and Ursula von der Leyen reached an epochal trade agreement that changes transatlantic economic relations with potential billion-dollar consequences for various industries.

Снимка от The White House, Wikimedia Commons (обществено достояние)

The United States and the European Union officially announced a large-scale trade agreement, which is emerging as one of the most significant economic treaties in modern history. The negotiations, held in Scotland, mark a new stage in international trade relations with potentially far-reaching consequences for numerous economic sectors.

President Donald Trump presented the agreement as an exceptional success for American economic diplomacy. Analysts from Capital Economics immediately assessed that the deal could have a certain negative impact on the European Union's gross domestic product - around 0.5% contraction.

One of the most essential elements in the new agreement are customs duties. The agreed tariff of 15% represents a significant relief compared to the initially planned higher levels. This percentage will directly influence import goods prices and will directly affect consumers on both sides of the Atlantic.

The automotive industry emerges as one of the most sensitive sectors in the new trade framework. German manufacturers like Volkswagen, Mercedes, and BMW will be especially affected, as their exports to the US will undergo sensitive changes. Mitsubishi, representing the German automotive industry, has already warned that even the 15% tariff could cost billions in losses annually.

The energy sector is emerging as another key zone of influence. The agreement provides for the US to sell energy resources to the European Union for around 750 billion dollars, which is viewed as a strategic move to reduce European dependence on Russian hydrocarbons.

The pharmaceutical industry is also entering the scope of the new trade rules. Despite initial expectations of complete tariff elimination, the sector will have to adapt to the new conditions, which may put pressure on European drug manufacturers.

The aviation industry receives certain reliefs - specific strategic products like aircraft parts will be exempted from duties, creating prerequisites for freer trade between the two economic blocks.

The political reaction remains multidirectional. While some European leaders like Friedrich Merz welcome the agreement, others like French Prime Minister François Bayrou define it as a "dark day for the union of free peoples".

Market analysts expect the deal to have a significant impact on international financial markets. Initial indications show positive sentiments among investors, which is confirmed by the rise in Asian and European stock market indices.

Regardless of the different interpretations, the new trade agreement between the US and EU undoubtedly represents a turning point in contemporary international economic relations, which will have long-term consequences for global trade.