The strategic partnership between IOM and YG Entertainment was officially announced on July 4, 2025, initiating an innovative approach to communicating socially significant messages globally. The joint campaign aims to use the influence of popular culture to spread ideas about energy transformation and peaceful coexistence.
The multimedia initiative covers diverse communication channels, including music events, educational programs, and informational materials. The main focus is on communities facing migration challenges and humanitarian crises.
By combining the artistic impact of YG Entertainment with IOM's expert experience, the partnership seeks to draw the attention of a young global audience to critical issues such as clean energy, social solidarity, and peaceful conflict resolution.