Official statistical data from July 17, 2025 confirm the categorical superiority of BMW over Mercedes-Benz in the European and Bulgarian automotive markets. The results reveal a dramatic market turnaround that puts the Bavarian brand in an extremely favorable position.
The key to success lies in the company's electric strategy. While Mercedes lags even behind Audi in the electric segment, BMW demonstrates exceptional adaptability and market insight. Investments in electric vehicle technology and targeted marketing have become a decisive factor in the breakthrough achieved.
The transformation in the premium automotive sector is becoming increasingly obvious. The transition from conventional engines to electric vehicles is accelerating, and BMW is positioning itself as a leader in this new paradigm. The company has managed to capitalize on technological changes faster and more effectively than its competitors.
In the Bulgarian market, this trend is confirmed through the increased interest in electric models i4, iX, and i5. These vehicles not only demonstrate the brand's technological potential but also shape new consumer attitudes. BMW's success could predetermine future market preferences among Bulgarian buyers in the premium segment.