Bulgaria's tourism industry experiences an unprecedented rise in 2025, demonstrating exceptional potential and strategic maturity in the international market. Official statistical data confirm a remarkable jump in the number of foreign visitors and revenues in the hotel and entertainment sector.
Behind this impressive success lies a coordinated national policy developed by the Ministry of Tourism. Targeted marketing campaigns covered key markets such as Germany, Romania, Turkey, the United Kingdom, and Ukraine. Large-scale international advertising in global media and digital platforms generated unprecedented interest in Bulgarian tourist attractions.
A crucial factor in the achieved results is the liberalized visa policy. Long-term 5-year visas were introduced for Turkish citizens, simplified access for tourists from Romania and Moldova, and Schengen membership further facilitated travel from the European space.
Infrastructure improvements played a key role in the tourism boom. The ongoing construction of the "Black Sea" highway, which will connect the southern border with Romania, significantly increased transport accessibility to resort destinations. Combined and bus tours became especially attractive, with exceptional interest from markets such as Ukraine, Belarus, and Balkan countries.
The economic effect goes beyond purely financial dimensions. The revived interest in internal regions creates new jobs and opportunities for local businesses. Bulgaria is establishing itself as a year-round tourist destination, combining sea, cultural, and nature tourism.
The achieved results are eloquent proof of the successful state policy of openness and strategic planning. The modern marketing approach and focus on the quality of the tourist experience lay a solid foundation for future growth and establishing Bulgaria as a leading Balkan destination.