Summer Season 2025 to Launch in Pomorie as Bulgaria Highlights Mountain Tourism

On May 31, the town of Pomorie will host the official opening of Bulgaria’s 2025 summer tourism season. Known for its unique mix of sea, history, culture, and wellness offerings, Pomorie has earned its place among the country’s top destinations. This year, the Ministry of Tourism emphasizes diversity and sustainability in its travel offerings. The new season will begin with a festive beach concert and a new direction: the promotion of mountain tourism. For the first time, the government will organize a major event focused on Bulgaria’s mountain attractions, scheduled for late June in the Rhodope Mountains. Tourism Minister Miroslav Borshosh stated that choosing Pomorie for the launch reflects appreciation for the local community and businesses that have successfully blended tradition with innovation. These initiatives aim to strengthen Bulgaria’s image as a safe, high-quality, year-round travel destination. A comprehensive promotional campaign will accompany the season’s start, including digital, outdoor, and radio advertising. Details of the concert in Pomorie on May 31 will be shared online.