The leading American jewelry brand Naude Bourn made a remarkable start with the premiere of its EMERGENCE Collection during the official opening of the Cannes Festival on July 24, 2025. The collection, made entirely from ethically sourced 18-karat recycled gold, set a new standard in the fashion industry.
Among the iconic pieces of the collection, the "Be You Bangle" stands out – an elegant gold bracelet that attracted the attention of those on the red carpet. Every element of the collection – including earrings, necklaces, and bracelets – is produced to order, which emphasizes the company's commitment to sustainable production.
Naude Bourn's strategy for a transparent supply chain and waste minimization demonstrates a new approach in luxury jewelry. The premiere in Cannes reinforces the brand's reputation as a leader in ethical fashion, combining high quality, aesthetics, and environmental responsibility.
Experts expect the collection to generate significant interest among fashion circles in Europe and the United States, setting new standards for sustainable luxury in the jewelry sector.