The official start of the large-scale national initiative MOVE Week is set for August 4, 2025, with the ambitious campaign setting the unambiguous goal of motivating Bulgarian citizens towards a more active and healthy lifestyle.
The organizers have prepared a diverse program, including multiple sports formats – from group exercises to bike parades and dance marathons. The initiative covers all regions, involving sports clubs, fitness centers, schools, and municipal structures.
An innovative element in the campaign are the so-called "Movement Pills" (MOVEment Pills) – a series of easy and accessible recommendations for daily physical activity. They include short training complexes, city walks, and dance practices suitable for people with different levels of physical fitness.
The ultimate strategic goal of the initiative is to achieve a lasting change in the population's behavioral patterns by building sustainable habits of regular movement and care for one's own health.