The New York Fashion Week, which ended on July 17, 2025, became an undeniable proof of the powerful return of aesthetic influences from the end of the last century. Famous artists like Tom Ford, Marc Jacobs, and Prabal Gurung demonstrated exceptional collections that masterfully reinterpreted iconic visions from the nineties.
Fashion experts observed a profound transformation of the visual language, characterized by the restoration of silhouettes typical of that period — compact tops, voluminous jeans, expressive neon shades, and minimalist makeup. The retro influence encompassed not only clothing but the entire spectrum of additional elements.
Accessories complemented the overall concept through impressive earrings, functional fanny packs, and provocative colored sunglasses. Industry professionals expect this approach to evoke a strong emotional response among consumers.
Analysts define this fashion phenomenon as a psychological reaction to overly dynamic contemporary trends, seeking refuge in the familiar and comfortable. The collections are expected to gain exceptional popularity among the younger generation and vintage aesthetic enthusiasts.