The fashion industry faces an impressive visual history created by the famous creative duo Mert and Marcus, who masterfully recreate the aesthetics of the golden fashion era. The campaign consolidates generations of supermodels – Claudia Schiffer, Kate Moss, Naomi Campbell, Amber Valletta, and Natasha Poly – in a large-scale visual narrative.
Versace designers demonstrate an exceptional sense of classic silhouettes combined with modern metallic accents. The new corporate logo with the letter V dominates the iconic Virtus bag, turning it into a central element of the entire collection.
The creative concept emphasizes fundamental messages of elegance and female power, while simultaneously preserving rich fashion heritage and presenting a futuristic vision of contemporary fashion. The campaign's visual aesthetics skillfully balance between nostalgia and innovation.