The prestigious Italian fashion house Gucci took a strategic move by appointing Lee Know – a charismatic musician from the South Korean group Stray Kids, as their global ambassador. The official announcement was made just a few days ago, marking a new stage in the company's communication strategy.
The young artist has already demonstrated his commitment to the brand, impressing the audience with his appearance at the Gucci Cruise 2025 show in the British capital London. Dressed in an exceptional monogrammed outfit, Lee Know highlighted his refined fashion taste and contemporary presence.
The partnership symbolizes Gucci's attempt to reach a younger audience, combining classic luxury with dynamic youth culture. The musician shared his enthusiasm for the collaboration, defining the brand as an "benchmark for innovation and continuous evolution".
The brand, in turn, emphasized that Lee Know's artistic individuality perfectly corresponds with Gucci's vision. This move demonstrates a targeted interest in global music communities and digital generations that define contemporary fashion trends.