How the EU Digital AI Code May Boost or Hinder AI Adoption in Bulgarian Businesses by 2026
With the entry into force of the AI Act in August 2024 and the upcoming implementation of the Voluntary AI Code of Practice in May 2025, Bulgarian businesses face a strategic dilemma. Will the new regulatory framework act as a springboard for innovation, or will it slow down AI development in the country?
What is the AI Code?
The voluntary AI Code is designed to help companies prepare for the requirements of the AI Act. It provides guidelines on transparency, copyright protection, cybersecurity, and ethical use of artificial intelligence. Companies that sign the Code gain greater legal certainty and benefit from lighter regulatory oversight.
From August 2, 2025, mandatory rules will also apply to General-Purpose AI systems (GPAI), meaning all AI solutions – from chatbots to automated credit scoring – will need to comply with the new standards.
Potential benefits for Bulgarian businesses
Experts at suggest that startups and banks that adapt early could gain a competitive edge:
- Access to European funds and projects – Signatories of the Code will be prioritized for funding opportunities.
- Customer and partner trust – Transparency and ethical AI use are emerging as key market differentiators.
Risks and challenges
On the other hand, businesses warn of risks:
- Administrative burden – Small firms may struggle to meet all requirements without additional resources.
- Uneven playing field – Large international corporations already have compliance teams, while local players risk falling behind.
Possible scenarios by 2026
Scenario A: Bulgaria as an AI hub
Rapid adaptation and state support lead to a boom in ethical AI products and the export of Bulgarian-made solutions.
Scenario B: Market polarization
Large companies dominate, while small startups refrain from AI adoption due to high compliance costs.
Scenario C: Innovation slowdown
Businesses wait for clearer guidelines and funding, resulting in a drop in AI activity by 2026.
Conclusion
The EU’s voluntary AI Code is an ambitious attempt to regulate artificial intelligence without stifling innovation. For Bulgarian businesses, the next 12–18 months will be critical in determining whether AI becomes a growth engine or a missed opportunity.
Disclaimer:
This article is an analytical review by the BurgasMedia editorial board and reflects the opinion of an expert group based on current political, economic, and social developments.
The conclusions presented are not predictions or factual statements, but a hypothetical interpretation of possible scenarios.
The publication is not responsible for any discrepancies with future developments and encourages readers to form independent judgments based on verified sources.