The automotive sales sector in Bulgaria is experiencing a significant transformation, with hybrid models gaining increasing popularity among consumers. Official statistical data from the Bulgarian Association of Automotive Manufacturers and Importers (BAAMI) confirm an impressive market jump of 25% for the first half of 2025.
Expert analyses point to two main reasons for this upward trend: rising prices of conventional fuels and growing environmental awareness among Bulgarian drivers. Leading manufacturers such as Toyota, Hyundai, and Kia are the main drivers of this market segment, offering attractive hybrid models.
Forecasts from industry specialists are optimistic - the trend is expected to continue, supported by new legislative initiatives and government incentives to promote clean automotive technologies. This market trend reflects the global transformation towards more sustainable and environmentally friendly transportation.