The electric giant Tesla is losing positions in the European market

27.06.2025 | Cars

The American electric vehicle manufacturer continues its downward trade trajectory in Europe, reporting a drastic decline of 27.9% in its sales, while the overall electric vehicle market shows growth.

Снимка от Phillip Pessar, Wikimedia Commons, под CC BY 2.0

Official statistical data from the European Automobile Manufacturers Association (ACEA) reveal a worrying trend for Tesla in the European market. Despite the overall increase in car sales by 1.9% year-on-year, the company reports a significant contraction of its market positions.

In-depth market analysis shows that the electric segment continues to grow, registering an impressive growth of 27.2%. This fact sharply contrasts with Tesla's market performance, which is experiencing its fifth consecutive month of declining sales.

Experts link the decline to the entry of new competitive electric vehicle models from European and Asian manufacturers. Tesla's market share shrinks from 1.8% in May 2024 to just 1.2% in May 2025, highlighting the deepening challenges facing the company.