The renowned fashion publication Vogue officially confirmed the debut of the music icon's new street brand, which promises to transform contemporary urban fashion. Skylrk positions itself as a continuation of the previous successful project Drew House, but with a more refined visual concept.
The electronic trading portal already offers a diverse collection, including zip-up hoodies, architecturally inspired sunglasses, rubber sandals, and t-shirts. The price range varies between 40 and 200 dollars, making the brand accessible to different consumer groups.
The promotion strategy seems extremely organic – Bieber relies mainly on the support of his fans and his wife Hailey Baldwin, who has already demonstrated outfits from the collection before the official presentation.
Experts from Vogue define Skylrk as a brand that emphasizes quality and comfortable silhouette, avoiding massive logos and overly aggressive branding. This is Bieber's first independent fashion initiative after Drew House, with the clear goal of maintaining the attention of street style fans.