The prestigious fashion publication Vogue took an unprecedented step in the digital era by introducing entirely AI-generated models in its August publication. On July 27, 2025, the editorial team officially presented virtual visions with perfect proportions and impeccable aesthetics.
While the cover maintains the traditional approach with popular Hollywood actress Anne Hathaway, the inner pages are completely occupied by digital characters. This bold experiment immediately provoked a strong public reaction.
The magazine's conservative readers expressed sharp criticism, perceiving the new solution as a threat to authenticity in the fashion industry. Many subscribers demonstratively terminated their contracts, defining the approach as devaluing the talent of real models.
Regardless of the negative comments, Vogue remains firm in its position. The publication points out that leading brands such as Mango, H&M, Levi's, and Louis Vuitton are already experimenting with digital visualizations in their advertising campaigns.
This move becomes a landmark moment that outlines future transformations in fashion communication and visual representation.