The new two-year initiative of British Vogue, realized in collaboration with eBay and Nike, aims to turn fashion into a "catalyst for cultural transformation". The "Vogue Values" campaign will continue for 12 months, uniting content in print, digital and video formats, as well as various events.
As part of the "Fashion is for Everyone" initiative, Vogue will present stories of models like Jourdan Dunn, who share experiences with discrimination and the process of asserting themselves in the industry. The campaign will also partner with charities like Smart Works and Give Your Best, supporting women in their transition to the professional world through fashion.
The "Vogue Values" project reflects the growing trends in the fashion industry towards greater social responsibility, sustainability and equality, which will be further strengthened by 2025.