Fashion giant Chanel takes a bold strategic decision by bringing back its prestigious Métiers d'Art show to the American metropolis after a seven-year absence. The event marks the debut of Matthieu Blazy as creative director, appointed in January 2025.
The collection will present an exceptional synthesis between French aesthetics and American fashion dynamics. Special emphasis will be placed on architectural elegance and masterful craft techniques that are essential to the brand.
As an additional attraction, the campaign will feature popular Korean star Jennie from the music group BLACKPINK, which further enhances the international scale of the event.
The choice of New York is not random - the city has established itself as a global center for fashion innovations and digital communication. The winter season is traditionally preferred for presenting the highest creativity in the fashion world.
Chanel demonstrates a strategic vision by connecting different cultural spaces and presenting fashion as a universal language of contemporary art.