The Ministry of Tourism organized an unprecedented event that brings together creative professionals from around the world in an innovative challenge for visual representation of Bulgaria.
At a ceremonial event on August 1, 2025, Miroslav Boršoš officially awarded participants in the inaugural international tourism poster competition. The initiative, part of the International Triennial of Stage Poster, attracted talents from eleven countries.
The main goal of the project was to present Bulgaria as a modern and attractive tourist destination through innovative visual solutions. The total prize fund amounted to €10,000, distributed among the most distinguished artists.
The awarded works will be used in future promotional campaigns, including media channels, airport terminals, diplomatic representations, and international tourism exhibitions.