Double Price Marking: Consumers in the Spotlight

Institutional oversight of market practices reveals new challenges for consumer awareness. Experts from the CPC have registered numerous signals related to the monetary designation of goods and services in the context of the upcoming euro introduction.

The analysis of received reports reveals a trend among commercial entities to present financial information in parallel – in the national currency and in euros. Although this approach is not mandatory at the moment, the institution insists on maximum transparency.

The key recommended requirement focuses on the visual presentation of currency designations. Specialists emphasize that the font and graphic layout must guarantee complete comprehensibility for consumers, eliminating any potential doubts about the actual value.

A main emphasis in the methodological guidelines is that currency conversion should be carried out extremely precisely, in accordance with the officially fixed exchange rate. Any involuntary or intentional deviation can be qualified as a misleading commercial practice.

The regulatory body continues to rely on the professionalism and responsibility of commercial operators in the process of smooth currency transition, while ensuring the protection of consumer interests.