A large-scale marketing strategy placed Bulgaria at the epicenter of tourist interest among the Turkish audience. The National Tourism Representation in Istanbul implemented a targeted communication campaign that resulted in exceptional presence in the summer edition of the influential daily newspaper Milliyet.
The specialized edition "Summer Breeze of Milliyet", distributed in 100,000 copies, presents the Southern Black Sea Coast as an extremely attractive destination. The media product emphasizes diverse tourist opportunities - spa services, cultural landmarks, and marine attractions.
Minister Miroslav Borshosh highlighted the strategic importance of the Turkish market, defining the current presentation as a result of consistent marketing efforts. According to him, the region offers a unique combination of natural and infrastructural advantages that can attract a wide range of tourists.
The media Milliyet, distributed in over 12,000 commercial outlets across all 81 provinces of Turkey, possesses significant communication potential. Its digital presence through an online platform and mobile application further expands the campaign's reach.
The initiative fits into the broader strategy of the Ministry of Tourism to promote incoming tourism from neighboring countries. Through targeted media partnerships, Bulgaria establishes its image as an accessible, diverse, and hospitable tourist destination.
The key focus of the campaign is building lasting communication channels that present Bulgarian tourist opportunities in an attractive and convincing manner. The joint efforts of state and local authorities demonstrate a consistent and professional approach to international tourism marketing.